AI Insights · Timothy · July 2025
Q2 2025 Performance of Top 5 Reference Apps in the US
Explore the key performance metrics of the top 5 reference apps in the US during Q2 2025, with data insights from Sensor Tower.
In the second quarter of 2025, the top reference apps in the United States showed varied performance across downloads, revenue, and active users. Here’s a breakdown based on data from Sensor Tower.
Hallow: Prayer & Meditation experienced a significant decrease in weekly revenue, starting at approximately $3.9M at the end of March and dropping to about $158K by the end of June. Weekly downloads fluctuated, peaking at around 62.5K in mid-April, then stabilizing at approximately 33.6K by the end of the quarter. Active users started strong at about 2.8M, gradually declining to 1.9M.
Ancestry: Family History & DNA maintained a stable weekly revenue, hovering around $550K throughout the quarter. Downloads saw a slight increase, starting at 25.7K and reaching a high of 36.6K in early June. Active users varied, with a notable peak of 1.3M in late June.
Translate Now - AI Translator showed consistent revenue, mostly between $190K and $260K, with a peak at the end of June. Downloads remained relatively stable, averaging around 44K weekly, while active users slightly decreased, ending at around 68K.
CoinIn: Coin Scan Identifier saw a rise in revenue towards the end of the quarter, reaching $136K. Downloads increased significantly mid-quarter, peaking at 179.9K in mid-June. Active users also rose, ending at approximately 363K.
CoinSnap: Coin Identifier had a fairly stable revenue, with fluctuations around $160K. Downloads were consistent, averaging around 100K weekly. Active users saw a peak of 625K in late April before declining to about 332K by the end of June.
These insights provide a snapshot of the dynamic app landscape. For more detailed analysis and data, visit Sensor Tower.
